Wednesday, 20 February 2008

Microsoft's new marketing startegy

In what looks like a desperate attempt to market their products, Microsoft has turned to targeting kids.

The first product is Windows Home Server. There is a whole illustrated story book as to why you should buy it. Why? Because when a mommy and a daddy love each other very much, the daddy wants to give the mommy a special gift. When I first saw it I was skeptical and thought this was another jobless guy on the internet pissing over Microsoft. But guess what? The site is linked from the Windows Home Server site itself (click on the pondering guy).

The second one is .. well.. most of everything which Microsoft has. They have turned their products into limited edition action figures. And they call the "evil fighting" group "Source Fource". There is a complete bio page for each one of them.
The Windows Vista action figure's ("Vista Sensei" or "Visual Teacher") bio is full of false self praise, except this:
"He is already beginning to gain such world fame at his young age that folks are writing stories about him."

I find both the above lame. But it is the kind of lame which you want your friends to see. So it does serve the purpose of getting people to know about the product, though maybe not in the correct way.